Number one reason is over inflated worth. Yes, they have close to a billion daily users. There is no denying that traffic is worth something on the net. Advertisers are leaving because Facebook ads just don't produce enough results.
Number two reason, users are already growing tired of it. Pretty simple to understand, like a new relationship...the new wears off. Facebook changes privacy policies as often as diaper changes. They make unwelcome updates and changes that piss people off and they just don't care. (See comments about Timeline for example)
Number three reason, users are the product. Facebook makes bank on selling your data to more efficiently target you for sales. They know your demographic, they know if you're overweight, they know if you drink, they even know where you are if you use a smartphone. That kind of data mining could easily be used for nefarious purposes.
I'm not saying that Facebook is worthless but I'll be willing to bet that in 5 years most users will have moved on to bigger and better things. My advice would be, don't put your money into it unless you're willing to lose it. It IS a passing fad.
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